Rental Market

Goodlord’s Rental Index has revealed that rental prices across England edged higher throughout February.
According to the data, the average rent in England climbed to £1,209 per property during the month, marking an uptick from £1,162 recorded in February 2024. Though this increase reflects continued growth, the pace has decelerated compared to January 2025, when rental rates surged nearly 5% year-on-year.
Regionally, the West Midlands stood out with the most pronounced annual surge, where rental costs soared by 7%, leaping from £934 in February 2024 to £1,000 a year later. In contrast, the East Midlands witnessed the most restrained rise, registering a modest 2.5% increase, as rents inched from £992 to £1,018.
Beyond yearly shifts, February also saw a marginal month-on-month escalation in rental prices. A subtle 0.2% increase nudged average rents from £1,207 to £1,209 per property. However, certain regions experienced sharper inclines. The East Midlands led the pack in monthly growth, with rents jumping by 3% (from £987 to £1,018), while the South East followed closely, witnessing a 2% hike (from £1,320 to £1,350).
Yet, not all areas mirrored this upward trajectory. Pockets of the country—Greater London, the North East, and the North West—recorded slight declines in rental prices, bucking the prevailing trend.
Meanwhile, void periods—the duration a property remains unoccupied between tenancies—saw a notable contraction. After peaking at record levels in January, voids shortened across all monitored regions in February, dropping from an average of 24 days to just 20 days—a sharp 17% reduction. This marked the lowest void period since October 2024. However, despite this compression, February’s 2025 void average of 20 days remained slightly elevated compared to the 18-day average recorded in February 2024.
William Reeve, CEO of Goodlord, remarked: “Within the latest figures, we still see signs of rising demand in a market that refuses to cool off.
“Voids have shortened once again after January’s record-breaking lengths.
“And whilst overall rents for February are only slightly higher than January’s figures, we don’t always see month-on-month increases at this time of year.
“These are strong indications that the PRS will continue to heat up alongside the weather.”