There’s been a notable 10% increase in home sellers looking for a quick sale compared to the beginning of the year, with the South East experiencing 39% growth of such sellers, according to recent data from Open Property Group.

The Group scrutinized the latest statistics on sellers urgently seeking to offload their properties in today’s market landscape.

The findings disclosed a 10% uptick in sellers across England who are desperate for a speedy transaction.

Interestingly, the North West tops the list with the highest percentage of these sellers at 19%, yet the South East trails closely, representing 18% of sellers needing a rapid sale.

Moreover, the South East experienced the most significant growth in such sellers, skyrocketing by 39% from January to May of this year.

London didn't lag much either, recording a sharp rise of 24%, while the East of England saw a 12% increase.

Indeed, there’s been an upswing in quick-sale sellers in nearly every region except two—the East Midlands and the North East, both dipping by 6%.

Yet, despite the South East bustling with quick-sale activity, buyers here are less inclined to budge on price to secure a faster deal.

Region-wide, the average discount offered by those eyeing a quick sale stood at a mere 7% off the prevailing asking price—the smallest reduction among all regions.

Conversely, sellers in the North East are more flexible, slashing their asking prices by an average of 16% to expedite the sale—the largest discount observed.

Jason Harris-Cohen, CEO of Open Property Group, remarked, “There’s no doubt that the property market has turned a corner in 2024, but it’s fair to say that this return to form has been muted and sellers continue to grow frustrated with just how long it’s taking to find a buyer, as higher mortgage rates remain an obstacle.

“So while many sellers will have taken the plunge, buoyed by stories of improving market sentiment, they’re now finding that they simply can’t secure a sale and are looking to increase their chances in order to make their move.

“One common tactic to entice buyers is to advertise the need for a quick sale and there’s been a notable increase in the number of sellers deploying this tactic since the start of the year.”

He further added, “Of course, in order to achieve this and attract a buyer in a strong position there needs to be some wiggle room on the price they are willing to accept.

“However, across the more inflated areas of the market, such as the South East, sellers simply don’t seem willing to comply and this is unlikely to help secure them a swift sale.”